OPERATIONS
T
he advent of generative AI ( Gen AI ) has ushered in a new era for businesses , offering both unprecedented opportunities and formidable challenges .
The surge in cyberattacks , and the growing sophistication of them due to AI augmentation , is one example of why the industry is in a position where it has to fight fire with fire . Thus , implementing AI as a way to enhance protection is gaining steam .
A 2024 report co-authored by Google Cloud and the Cloud Security Alliance revealed 55 % of organisations plan to adopt Gen AI solutions within the year .
And it ’ s no wonder why : Gen AI ’ s capabilities to detect anomalies with unparalleled precision , fortify access controls , and strengthen encryption protocols has the potential to significantly enhance such defences against malicious actors , keeping their data safe .
Its ability to reduce false positives also frees up cybersecurity professionals to pursue other endeavours , like implementing proactive security measures rather than just constantly mitigating attacks .
Moreover , its capacity to reinforce access controls by learning and adapting to evolving user behaviour patterns can lead to a staggering 40 % decrease in successful unauthorised access attempts .
94 August 2024