Driving competitive advantage by enabling data to deliver positive business outcomes

Pure Storage helps clients drive their competitive advantage by enabling data to deliver positive business outcomes such as ‘ evidence-based decision making ’ using real-time analytics . “ Working with the British Army , as part of an ecosystem of best in class solutions suppliers , Pure is providing private cloud services onpremise but also has offerings via AWS and Azure , and at container level ,” explains Colin Atkinson Pure ’ s UK Public Sector Account Director .

Digitalisation “ Pure Storage is supporting the digitalisation of the army as part of Programme THEIA ,” reveals Colonel Mark Cornell , Assistant Head of Army Digital Services . “ THEIA is how we change our ways of working to adopt more efficient digital processes . Technology is actually the easy piece of the puzzle ; the challenge is cultural and behavioural change ”. The army is a conservative organisation by nature , so how do we get its people – civilian , military , and contractors – to adopt the appropriate ways of working we want to deploy ?

“ We move away from labour intensive processes , and move further up the value chain to get the human adding value where they should be in the decisionmaking process .”

Data Revolution We ’ re in the midst of a data revolution highlights Atkinson . “ We ’ re seeing an exponential growth in data analytics , which can either create huge headaches for large organisations , or massive opportunities . Data will be the oil that fuels this revolution ….”

It ’ s a revolution that ’ s been gathering pace ; each year , since 2016 where 90 % of the world ’ s data has been created in the previous two years . Atkinson also points out that 99.5 % of historical data goes largely unanalysed : “ The corollary for large organisations is that if you don ’ t have a data strategy , you could end up with very large , very cold data silos and miss the opportunity to create that competitive advantage . By partnering with Pure we can help clients develop a data-enabling strategy .”