AppLovin is on a mission to provide app developers with the tools they need to thrive – balancing speed and comprehensive information security is vital
APPLOVIN
AppLovin is on a mission to provide app developers with the tools they need to thrive – balancing speed and comprehensive information security is vital
Apple ’ s 2009 advert – which coined the phrase ‘ There ’ s An App For That ’ – was just the beginning . Over the last 13 years , there has been a global explosion of app downloads ranging from mobile games to productivity tools . And , with figures from Statista suggesting there were 230bn global mobile app downloads in 2021 , there are no signs of a slowdown .
For AppLovin , a leading growth platform with an ultimate mission to grow the global app ecosystem , the goal is to help developers expand their audience and their revenue while helping the industry continue to thrive .
Since launching in 2012 , AppLovin has been instrumental in defining many of the world ’ s most popular apps and game studios . The company ’ s leading mobile marketing and monetisation platform provides app developers with a powerful , full-stack solution to solve their missioncritical functions like user acquisition , monetisation , and measurement .
“ Really , at the end of the day , the goal is to grow that whole app ecosystem ,” explains Jeremiah Kung , AppLovin ’ s Global Head of Information Security and Compliance .
“ Growing up , we didn ' t have cell phones , we barely had the internet ,” he laughs , “ and now it ' s different .”
“ Everything ' s on the phone , and apps are growing ,” he adds . “ We want to grow that ecosystem so that everyone is successful –
46 January 2023