APPLOVIN
Managing
risk and growing the global app ecosystem
from the developers and the applications to the businesses and the advertisements behind that – so that it ' s a win-win for everybody .”
A risk-off approach to cybersecurity Trust and transparency continue to be incredibly important for both organisations and individuals , with concerns around data protection increasing in recent years . As Kung explains , from an information security perspective , by not storing personal information from devices , AppLovin takes a ‘ risk-off ’ approach .
“ From a security point of view ,” he says , “ our technology never knows who owns the device and only captures what ad types that device interacts with . For example , it ' s more like : ‘ That device likes Wordscapes games , so let ’ s send them more ads for Wordscapes-type games ’ as they will be more likely to download . We never know who the owner of the device is ,” Kung adds .
“ We removed the significant risk from the equation , which ensures significant risk reduction from an InfoSec perspective .”
The app market may have been on a meteoric rise in recent years , but as with all industries , there is a negative side , with bad actors posing daily threats . For Kung , who joined the business in May 2022 , transparency is particularly important when it comes to cybersecurity .
“ I try to stay as plugged in as I can to the business so I can understand the threat and risk ,” he comments . “ I ' ve added tools and processes , but I think what really counts from the cybersecurity piece at this point is transparency .”
“ This is a highly technical company with a lot of smart people . My first priority for information security was to conduct assessments ; I did my poking and prodding , and penetration testing .”
50 January 2023