TECHNOLOGY
“ How ready are leading companies to make the changes and investments required to establish data leadership ?”
TOM DAVENPORT VISITING PROFESSOR , SAÏD BUSINESS SCHOOL
The results show that data and analytics executives report delivering business value from their corporate data and analytics investments with growing optimism as capabilities mature .
“ This year , 91.9 % of CDO / CDAOs and data leaders stated that their firms had delivered measurable business value from data and analytics investment ,” says the report . “ The growing optimism of data leaders is reflected in the projection that 98.2 % of firms would see a return on their investments in 2023 .”
Leadership requires change and investment “ Some of this change has taken place amazingly rapidly ,” says Tom Davenport , Visiting Professor at Saïd Business
School , University of Oxford in the UK , who wrote the report with industry thought leader and author Randy Bean . “ The Chief Data Officer role has quickly become much more common over time and across more industries , as has the incorporation of analytics and AI into the role , and the prevalence of Chief Data and Analytics Officer .
“ There has been a pronounced shift to offence-oriented activities , such as revenuegenerating and business growth activities , during this short period ,” says Davenport , with the report citing 61.8 % of companies treating offensive activities as their primary focus while defence remains the priority for 38.2 %, statistics that have remained fairly constant over the most recent reports .
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