“ In the end , however , the ultimate value of data comes when people use it in decisions and actions ”

TOM DAVENPORT VISITING PROFESSOR , SAÏD BUSINESS SCHOOL no single point of accountability within staff – a decrease from 28.4 % five years ago . “ A relatively small but steady percentage of organisations ( 12.5 %) continue to place corporate responsibility for data within the Chief Information Officer function ,” the section concludes .

Despite the rapid changes in data ' s importance , many companies face challenges in the human side of data . The survey recently revealed that most respondents consider human-related challenges the principal barriers to adopting a data-driven approach .

Moreover , companies have made little progress towards creating a data-driven culture , with less than a quarter of firms reporting success in this area . Though

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