Cyber Magazine May 2023 | Page 117

ePLDT
“ When people ask what sets us apart compared to foreign consulting companies and systems integrators that we compete with here on a daily basis in the Philippines , I think it ' s a Filipino term called malasakit ,” says Genuino .
“ It ' s hard to translate this into English , but it means extra attention and extra care for what the customer needs . It ' s a combination of care and empathy , and I think that ' s our advantage . We have been a strong partner of most of these enterprises through some tough times , and what we ’ re doing now is adding another layer – cementing the partnership .
“ With the strength of the PLDT organisation behind us , the infrastructure that we ' ve
ALEXIS BERNARDINO
TITLE : CYBER SECURITY EVANGELIST / CUSTOMER FIELD CISO
COMPANY : ePLDT INDUSTRY : IT & SERVICES LOCATION : PHILIPPINES
“ I actually started not in cybersecurity but rather in IP networking , so I ' m an electronics and communications engineer by education , and I started my career as a field network engineer . But after a few years in the industry , I started thinking about what the next big thing would be to hit the tech market in the next three to five years , and I decided to shift to cybersecurity .
After that , doors were opened up to a lot of opportunities because cybersecurity skills are in very high demand here in the Philippines . That brought me to my current role as a cybersecurity evangelist for ePLDT .”

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