BLUEBIRD GROUP
Andoko Wicaksono , CIO of Indonesia ’ s leading transportation company Bluebird Group , explains how 50 years of technology built a world-class business
With well over a quarter of a billion residents and a capital city housing more people than London , Indonesia is a market primed for rideshare startups .
These new arrivals are , however , overshadowed by one company that ’ s been instrumental to the nation ’ s development , synonymous with both taxicabs and technology .
Jakarta-based Bluebird Group celebrates 50 years in business this year . Beginning life as a startup in 1972 , founder Mutiara Djokosoetono had a specific vision from the outset : to generate a culture that would fully embrace technology .
The company can point to a number of historic firsts – in the 1970s , Bluebird Group was the first transport provider with a call centre in Jakarta . And , making use of one of the earliest mobile tech platforms , the Group worked with BlackBerry ’ s parent company , Research in Motion , in 1997 to allow people to call for transport using the handset as a data device , rather than simply phoning in the call .
Today in 2022 , the company is continuing this technological journey and heading off competition from more recent startup rideshare companies .
“ We are a provider of taxi services , above all , so we make sure the clients receive a privileged service ,” explains Andoko Wicaksono , CIO of Bluebird Group . “ This starts with the ease of ordering a taxi , the promptness and cleanliness of the car , the courtesy of the drivers when they greet the customer , and more .
“ In Indonesia , we are very famous on that front – for clean , honest and high-level service .”
28 November 2022