BLUEBIRD GROUP the past . It ’ s right that IT purchases are made with business goals in mind , but these executives need to understand the technologies to be able to apply this to the right tasks and business processes .
“ For example , a decision to have a CRM is not made by the IT team but , more often , by the marketing team ,” says Wicaksono . “ And I think this is a very good thing – now , we understand more about our customers . The employee at the front of the business is a leader of the business in their department and is unlikely to be part of the IT team .”
Disruptive technologies at the forefront of cybersecurity
Due to its exposure to external networks and consequent points of vulnerability , cybersecurity is a fundamental part of the company ’ s daily operations . Such measures have become a critical part of the business , preventing infiltration and data stealing from bad actors .
Other disruptive technologies – including artificial intelligence and edge computing – are being integrated into the company as and when required , according to Wicaksono .
“ The exception is for the Internet of Things ( IoT ), which we implemented years ago ,” he explains . “ All our taxis are equipped with IoT devices that , for example , monitor the fatigue of the driver ; if a driver shows fatigue , we can see that to then alert both the driver and the system itself , allowing action to be taken .”
Customer expectation has never been higher in the transport and taxi sector . People are looking for personalised services alongside the ability to make bookings without speaking to a human support worker . “ One of the clearest advantages of digitisation that we ’ ve been able to implement are robust digital tools and strategies – and this will lead directly to increased customer satisfaction ,” explains Wicaksono .
Bluebird Group engages with a range of partners in marketing , distribution and technology to aid in its mission . Technology transformation presents a new challenge : combining these multiple elements and the unavoidable complexity that results . “ It ’ s the end of the ‘ one-stop shop ’,” says Wicaksono . “ One of the most important trends is to have specialties . Our preference is for partners that have a speciality in their own domain .”
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