KONTOOR BRANDS
“ That ’ s the security world : there ' s always a new type of threat that comes up . In the next 12 months , I expect some of the biggest challenges to be really around privacy and deep fakes ”
JOHN SCRIMSHER CISO , KONTOOR BRANDS
Since implementing tools provided by cybersecurity partners , such as Abnormal Security , instead of having hundreds of users reporting phishing or attempts at fraud , Kontoor has seen its numbers drop down to single digits – because its partners are catching it before the users ever see it .
This has greatly helped the clothing company in reducing the user workload volume , allowing them to become more efficient and do their jobs , whether it ' s marketing , sales , design , according to Scrimsher .
Facing the unknown challenges Reflecting on the past 12 months , Scrimsher explained how one of the biggest improvements has been his team ' s ability to detect and respond to threats . “ Having a team that ' s able to constantly learn , keep up with the trends and be able to protect our company is , I would say , probably one of my proudest accomplishments .”
As the threat landscape continues to grow , so do the challenges that face cybersecurity teams . Businesses are adopting new technologies and solutions , adapting in the face of adversity as they continue to navigate the new challenges . Although these technologies will ultimately lead to strength and innovation in organisations around the world , they can also create new risks and vulnerabilities that can be exploited .
“ I would say that technology hasn ' t really changed the industry , but that the industry is definitely driving the need for new technology . Whether it ' s automation , better identification , or the machine learning and AI capabilities to better identify the threats . Those are all being developed in response to the needs of the industry .”
New technologies such as the metaverse are causing some concerns about privacy and data security . As everything is built virtually in the metaverse , cyber criminals have plenty of options to hack the data and misuse it for their personal gains . Scrimsher explained how one of the biggest challenges of working in cybersecurity is that they never know what the next challenge will be .
“ That ’ s the security world , there ' s always a new type of threat that comes up . In the next 12 months , I expect some of the biggest challenges to be really around privacy and deep fakes . As we start moving into the metaverse and AI usage grows , I think it ' s going to be a challenge for us to really figure out the right way to address that and ensure that we ' re protecting our users from fraud and other threats .”
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