Mastercard’ s enterprise-wide strategy, Merchant Trust Services, combines network insights, external intelligence and advanced technology to build 360-degree merchant trust profiles and better manage risk.
The aim is to identify high-risk merchants earlier – from onboarding through ongoing monitoring – and make it more difficult for bad actors to enter, exit or re-enter the payments ecosystem. This benefits consumers and legitimate businesses alike by providing acquirers, payment facilitators and issuers with the insight to distinguish trusted businesses from those that pose risk.
Q. HOW DO YOU SEE THE FUTURE OF AUTHENTICATION EVOLVING AS DIGITAL IDENTITY, BIOMETRICS, DEVICE INTELLIGENCE AND BEHAVIOURAL DATA BECOME MORE IMPORTANT?
» Authentication is moving beyond a single moment of verification and towards a continuous model of trust. Our research shows that nine in 10 consumers say the way an organisation verifies their identity influences their feelings of trust, yet seven in 10 claim frustration has led them to abandon login attempts.
102 September 2026