EXECUTIVE INSIGHT
“ Our primary focus is on protecting consumers as they are facing deepfakes and misinformation on a regular basis through news and social media ”
I am particularly passionate about companies that push the boundaries of what ’ s possible and do something that matters . I think that you need to have passion like this to succeed in sales and business development . It ’ s a truly exciting time to be at McAfee , as we arm consumers with the tools they need for online protection in the age of AI , so they can continue to live their online lives confidently , safely and securely .
Q . WITH EXTENSIVE EXPERIENCE IN BOTH HARDWARE AND SOFTWARE INDUSTRIES , HOW DO YOU ADAPT TO THE RAPID TECHNOLOGICAL CHANGES OVER THE YEARS , PARTICULARLY IN THE CONTEXT OF CYBERSECURITY ?
» The rapid pace of technological change is what keeps my job so interesting ! It ’ s easy to adapt when you enjoy what you ’ re doing and the teams you are working with . In terms of cybersecurity , I love the idea of keeping one step ahead of the “ bad guys ” and knowing that our work at McAfee is contributing to a safer , more secure world . Overall , it ’ s a very rewarding field to be in and such an important mission .
Q . YOU HAVE A STRONG UNDERSTANDING OF SUBSCRIPTION-BASED BUSINESS MODELS . HOW HAS THIS EXPERTISE INFLUENCED YOUR STRATEGIES FOR CUSTOMER ACQUISITION AND RETENTION AT MCAFEE ?
» Across all sectors , businesses have realised with inflation and the rising cost of living that one-off , upfront payments are inaccessible for many consumers . A subscription-based model allows customers to spread the cost throughout the year while having the flexibility
20 August 2024