to cancel and rejoin at a later date . At McAfee , we think this flexibility and accessibility is particularly important to allow as many people as possible to benefit from the latest innovations in online protection .
Subscriptions therefore make our solutions affordable . We believe that security shouldn ’ t be a privilege and should be accessible to everyone .
Q . AS THE VP SALES AND HEAD OF EMEA CONSUMER BUSINESS AT MCAFEE , WHAT ARE YOUR PRIMARY GOALS AND STRATEGIC INITIATIVES ?
» My primary goal is to ensure that McAfee continues to be the leader in consumer online protection for the age of AI . Key to bringing this to life is working with strategic partners – across the region and in multiple verticals – who share the same passion and commitment to online protection , so that we can collaborate effectively and drive mutual growth .
Q . GIVEN YOUR ROLE IN SALES , WHAT CYBERSECURITY TRENDS HAVE YOU NOTICED THROUGH MCAFEE SALES DATA ? HOW DO THESE TRENDS INFLUENCE YOUR SALES STRATEGIES AND CUSTOMER ENGAGEMENT ?
» The threat landscape is constantly evolving and consumers need comprehensive , all in one protection solutions for their devices , that not only protect them from the threat of today but are also ready for the threat of
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