“ McAfee ’ s Deepfake Detector is a tool which uses advanced AI detection techniques including transformer-based Deep Neural Network models expertly trained to detect and notify consumers , in real-time , when audio in a video is likely generated or manipulated by AI ”
tomorrow , including AI-generated scams and disinformation . At the moment , there is a huge need for advanced detection tools that allow consumers to tell fact from fiction so they can continue trusting what they see and read online .
Q . HOW DO YOU MANAGE TO CONVEY TO YOUR CUSTOMERS THE GRAVITY OR EVEN TECHNICALITY OF MCAFEE ’ S PRODUCT , ITS LATEST OFFERINGS , AND IMPORTANCE – ESPECIALLY TO DECISION MAKERS WHO ARE NOT TECHNICALLY TRAINED ?
» With advanced and in-depth technological capabilities , it ’ s true that it can be difficult to convey the scope and gravity of our solutions but we have made huge progress in this area . We focus on highlighting the challenges that consumers face , and delivering demand generation tools that help our partners to initiate the conversion in their stores and call centres , educating and bringing awareness to the latest online threats , while providing the expertise and solutions that make protection easy . Training our partners ’ staff is also key to echo our branding and messaging to end users . Then the proof is in the pudding !
Q . MCAFEE HAS DEVELOPED NEW TECHNOLOGY TO TACKLE DEEPFAKES . CAN YOU ELABORATE ON THE DEVELOPMENT AND IMPACT OF THE DEEPFAKE DETECTOR AND HOW IT HELPS PROTECT CONSUMERS FROM AI-GENERATED THREATS ?
» Initially announced at CES earlier this year under the name Project Mockingbird , we have been developing a first-of-its-kind solution to help consumers discern what ’ s real and what ’ s fake at a time when deepfakes and AI-generated
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