EXECUTIVE INSIGHT
10 %
There was a 10x increase globally in deepfake fraud cases from 2022 to early 2023 , according to verification platform Sumsub
disinformation are filtering into our everyday lives through news and social media .
McAfee ’ s Deepfake Detector is a tool which uses advanced AI detection techniques including transformer-based Deep Neural Network models expertly trained to detect and notify consumers , in real-time , when audio in a video is likely generated or manipulated by AI .
Q . HOW DID YOUR PARTNERSHIP WITH INTEL HELP IN ITS DEVELOPMENT ?
» By leveraging Intel Core Ultra processor NPU and McAfee ’ s AI models complete inference ( the analysis and detection of a deepfake ) locally , without needing to send private user information to the cloud . We have measured as much as a 300 % performance improvement on the same model by leveraging the NPU .
This enhanced performance , combined with the privacy advantages of local model execution , and improved battery life , provides substantial benefits to the customer .
And while we are proud to partner with Intel , another innovative , consumerfocused technology leader focused on delivering solutions to address the very real needs of consumers today , this is not an exclusive partnership .
Q . WITH THE RISE IN BEC , SOCIAL ENGINEERING AND DEEPFAKES , DOES MCAFEE SEE THE NEED TO FOCUS ON DEVELOPING SOLUTIONS FOR DEEPFAKES FOR ITS BUSINESS CUSTOMERS TOO ?
» In today ’ s world with elections happening in many countries around the world , celebrity and influencer names and images being misused on social
24 August 2024