AI is enabling deepfakes to be used even on live video calls
media , global conflicts ramping up charity fraud , etc . Our primary focus is on protecting consumers as they are facing deepfakes and misinformation on a regular basis through news and social media .
Q . WHAT OTHER AREAS IS MCAFEE INTERESTED IN EXPLORING WITH AI TO GIVE AN EVEN BETTER OFFERING ?
» As technology , including AI , continues to advance , so do the cybercriminals who are trying to find new ways to scam consumers and steal their information and / or money . We are always improving our solutions to ensure consumers get the very latest in online protection , and that means using AI to beat AI , as well . McAfee Scam Protection is a new feature which uses AI to automatically detect and proactively block scam emails and texts in real time , before someone gets a chance to click on a nefarious link . And even if someone were to click on a link accidentally then the website would still be blocked by our AI technology .
Q . WHAT ARE SOME OF THE BIGGEST CHALLENGES YOU ARE HEARING OF IN THE CYBERSECURITY LANDSCAPE TODAY , AND HOW IS MCAFEE ADDRESSING THESE CHALLENGES TO STAY AHEAD OF CYBERCRIMINALS ?
» The biggest challenge we ’ re seeing right now is in the proliferation of AI-generated scams , disinformation and deepfakes . Through McAfee ’ s AI-powered Scam Protection and the Deepfake Detector , we are addressing these challenges head on , to help consumers continue to live their lives online safely and securely .
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